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A membership committee, composed of club members, decides who is and isn’t granted access to each specific club. In 1995, restaurateur Jones opened the first Soho House in London when a space above his modest French restaurant Café Boheme became available. The door to the three-story house was too small for a restaurant, Jones told design magazine Dezeen in 2016, but just the right size to form the entryway to a private club.
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Many private club members said they found the cost worthwhile, equating it to the price of joining a premium gym — but with additional amenities and a stronger community in a more beautiful space. Meyers uses his membership three times a week, inviting nearly all of his clients as a way to ensure discretion and make them “feel special,” he said. The Soho House art collection is one of the largest private collections of its kind, with over 6,000 artworks on display in Soho Houses around the world.
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You only want to go to the nightclub that everybody can’t get into, or the hottest restaurant where you can’t get a reservation. To get accepted into the exclusive private members clubs proliferating around Los Angeles, having a lot of money is just the start. And finally, the rooftop is where you can relax on one of the daybeds, soak up the warm Los Angeles sun, and take in the stunning views with a cocktail in hand. The space also features a commissioned abstract mural by Jessalyn Brooks and chic, fringed umbrellas lining the pool.
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Tapping into the diversity of the Los Angeles art scene, the collection comprises artists of all backgrounds producing works across a range of media. The 34 bedrooms each feature a bespoke artwork by Dan Siman-Tov, Dominique Labaki or Elizabeth Ibarra. What sets Holloway House apart from its West Hollywood predecessor is that it also has bedrooms—34 in total—ranging in size from cozy to small, medium, big, and big accessible. Set across the middle three floors, the design of the rooms reflects the local landscape, history, and culture. Just about every kind of casual restaurant format has gotten the Soho House treatment.
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In a fifth-anniversary oral history of LA’s Soho House, the Hollywood Reporter called it “the most important club in Hollywood — a high-wattage magnet for A-listers and dealmakers.” Here, not just any industry member is given star treatment or even allowed into the club. And the Soho House brand comprises more than its famously members-only clubs. Soho House owns restaurants all over the world (restaurants that anyone can go to), has a burgeoning e-commerce operation, and, over the past 25-plus years, has established its presence as a global hospitality brand.
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Founded in 1888, the club, designed by architect Robert Farquhar, has counted former mayor Richard Riordan, journalist Charles Fletcher Lummis, and real estate developer H. For those who might not be able to gain entry into these under-the-radar societies, we’ve mapped some of Los Angeles’s most interesting exclusive clubs, from the Adventurers’ Club to the Magic Castle. In contrast, the library is decorated in dark grey, with a bold-patterned carpet and floor-to-ceiling shelving that wraps the space and is populated with artworks, books and lamps. “If you want a membership to be an asset and represent something that has value in and of itself, you have to have a level of scarcity,” Josh Sigel, founder and chief executive of SHO Group, said in an interview.
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The menu at Merois is a magically addictive blend of Southeast Asian, Japanese, and Californian influences, resulting in show-stoppers like the light, but flavor-packed, crispy rice crab salad, or the moreish pineapple-glazed whole fried fish with soy and ginger. Enjoy it all while gawking at the show-stopping panoramic views of the LA skyline. West Hollywood is a veritable design mecca, home to a myriad of artists and creatives, more interior design stores than you can throw a measuring stick at, not to mention the Pacific Design Center, a complex packed with shops, studios and one-of-a-kind concept stores. The city is a match made in heaven for Soho House, known for its avant-garde interiors, bold color schemes and on-point material choices. Hidden away from the busy streets outside, the club level of the house features a restaurant, with lounge seating spilling out into the courtyard bar.
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In recent years, Soho House has cemented its foothold in hospitality the world, opening Soho Houses and public-facing restaurants in cities like Toronto, Barcelona, and Istanbul. Soho House now has 43 clubs and an extensive restaurant portfolio, including London restaurants Dean Street Townhouse and Cafe Monico and international chains Cecconi’s and Dirty Burger. The New York Soho House didn’t open in Soho, but in the Meatpacking District — a then-edgy neighborhood home to Sex and the City’s Samantha Jones, who crashed Soho House’s pool deck with a spurious membership in Season 6. The members-only social club concept caught on in New York, but not just among the young film and media industry players that defined the brand. Somehow, the "wrong crowd" managed to infiltrate New York’s Soho House — a crowd of corporate suits.
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These venerable, intimidating Downtown institutions were never the only clubs in town, but maybe it was that apparent binary that inspired LA’s huge proliferation of private, members-only societies. On the roof, stepped rows of shaded cabanas face lounge seating, a screen of tropical planting and views of both the Hollywood Hills and Downtown LA. The flooring continues into the bar area – an outdoor atrium with table seating in golden textured fabrics to complement the various shades of green. The interiors draw "inspiration from the Southern California landscape as well as the art movement in the 1950s and 1960s, when artists like Ed Ruscha, David Hockney, Robert Irwin and others found an unlikely home in the city," the company said. Soho House has opened Holloway House, its third members' club in Los Angeles, where colours and patterns are based on the work of artists such as David Hockney.
Half an hour later, on the chilly rooftop garden of Salesforce Park, guests loaded up on sushi, sashimi and caviar at an all-you-can-eat buffet as servers made their way through the crowd with trays of uni-topped crostini and Wagyu skewers. That said, Soho House has yet to turn a profit after 27 years, reporting a loss of $82 million in the second quarter. Its shares, which began trading at $12 a year ago, closed at $5.99 Friday; the company is currently valued at $1.17 billion.
We’re not suggesting that an exclusive membership can’t coexist with humility. Mindful of the criticism, especially in today’s environment, private clubs are opening up about their efforts to increase accessibility. Coggins, the Los Feliz author, initially joined the Britely when he needed a quiet and reliable place to write a book during the pandemic. But it soon became an integral part of his social life; he even spent his most recent birthday there.
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